You know how passionate I am about living a cleaner, more mindful lifestyle—and when I find something truly special, I can’t help but share it. Recently, I discovered a fragrance brand that stopped me in my tracks. Not only are the scents gorgeous and luxurious, they’re also 100% natural, toxin-free, and created with deep respect for both our health and the planet.

Over the next few emails, I’ll be taking you along on my journey exploring Wyld Notes, from my first impressions to the beautiful details behind the brand’s values and formulas. Whether you’re already into low-tox living or just fragrance-curious, I think you’ll find something here that resonates.

Let’s dive in!

I am reconsidering fragrance.

You know how much I love finding swaps for a healthier, low-tox lifestyle and my latest discovery has me super excited. You might remember, in the past I’ve shared my thoughts about synthetic fragrances and the hidden hormone disrupting ingredients they often contain. The truth is those ingredients can impact not only our health but also our environment. When I discovered this, I stopped using traditional fragrances and began searching for cleaner alternatives that are as clean as they are luxurious. Recently I found Wyld Notes, a new fragrance brand that is launching soon. It feels like too good to be true, but they seem to check all the boxes. Their fragrances are 100% natural, toxin-free, and inspired by nature itself, offering an experience that’s both beautiful and mindful. I was lucky enough to get early access to their Discovery Set that comes with samples of all 5 fragrances they offer. I am so excited to try them out and can’t wait to let you know what I think. In the meantime, take a moment to check out their story. If you’re on the hunt for a fragrance that fits your values, Wyld Notes might be just the thing.

My honest opinion...

I just received my Wyld Notes fragrances and let me tell you, these scents are beyond anything I expected! It’s hard to believe they’re 100% natural. Each fragrance has a richness and complexity that rivals any luxury perfume I’ve tried, but with none of the synthetics. What really surprised me is how alive these fragrances feel. They’re layered and dynamic, evolving throughout the day in such a beautiful way. One thing I learned about Wyld Notes that really impressed me is their choice of organic, nondenatured alcohol as a base. This might sound like a small detail, but it’s a huge differentiator. In the fragrance industry, even brands that claim to be 'clean' typically use alcohol denatured with TBA (tert-butyl alcohol) to make it undrinkable. Why does this matter? TBA is a petroleum-derived ingredient that has been associated with potential health risks and environmental concerns. When it’s used in fragrances, it allows brands to avoid alcohol taxes and cut costs, but it means we’re breathing in or applying traces of toxins on to our skin every time we use those products. Knowing that Wyld Notes avoids all that by using organic, non-denatured alcohol makes me feel so much better about wearing it and sharing it. It’s a refreshing change, and I’m excited to keep wearing these scents and experiencing their beauty. If you’re curious to learn more, you can explore Wyld Notes and their dedication to creating toxin-free products here:

Be sure to use my promo code SHELL10 for 10% off your first purchase!

Finally, a fragrance brand with nothing to hide.

I’ve been digging deeper into Wyld Notes lately and had to share what I’ve learned. One of the things that impressed me most about them is their unwavering commitment to ingredient transparency. Unlike many brands that mask their formulas under the vague label of “fragrance,” Wyld Notes shares their full ingredient list. It’s so refreshing to know exactly what I’m putting on my skin! But what really inspires me is how thoughtful they are with their sourcing. Wyld Notes shares their commitment to sustainability on their website, even going a step further with regenerative farming efforts. This means they’re not only protecting the environment but actively working to restore it. Oh, and did I mention they’re vegan and cruelty-free? I love that they’ve created luxurious, nature-inspired fragrances without compromising on ethics, making it easy for us to choose something we can feel good about. Curious which scent might be perfect for you? Wyld Notes has a simple quiz to help match you with a fragrance that best fits your style. Try it out and see which scent speaks to you!

Experience a fragrance that gives back to nature.

I’m thrilled to share one more reason why Wyld Notes has captured my heart. Beyond creating natural, clean fragrances, they’re dedicated to preserving the natural world that inspires them. With every purchase, 1% of the proceeds goes toward conservation projects that protect our forests, wildlife, and the beauty of nature itself. So, when you choose a Wyld Notes fragrance, you’re not just treating yourself, you’re making a real impact. For me, these fragrances are more than just scents, they’re an invitation to wander, to escape, to embrace my own wild side. They transform the everyday into something extraordinary, adding a touch of adventure to my routine. If you’re ready to experience scents that transport you and support a cause that matters, now is the perfect time to explore Wyld Notes. Find the fragrance that speaks to you through their quiz or experience them all with the Discovery Set which comes with a $20 coupon code towards your first full size bottle purchase.

Shop now and be part of something beautiful:

Make sure to use the code SHELL10 to get 10% OFF on your first purchase. Can’t wait to hear what you think!

shell well co